Welcome to the SoCast blog, your go-to source for insights into how our cutting-edge digital tools are transforming the radio industry. Here, you’ll discover success stories, product updates, and best practices from our community of radio stations, all designed to help you maximize your digital growth. Whether you’re considering partnering with us or are already part of the SoCast family, this blog will keep you informed and inspired. Stay tuned to learn more about how SoCast can elevate your digital strategy and drive your station’s success.
Turning Radio's "Aging" Audience Into A Competitive Advantage
As radio's average listener age ticks upward, some may see this trend as a cause for concern. But the reality is that this demographic shift presents a huge opportunity. Older listeners have something incredibly valuable-spending power, brand loyalty, and influence within their communities. In short, they're a high-val...
Nov 25, 2024
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Radio Is A Community's Saving Grace In An Environmental Crisis
In a world obsessed with staying connected, nothing creates more anxiety than the sudden silence of our digital lifelines-no Wi-Fi, no cell service, no social media. But in those moments of darkness, radio steps in as the irreplaceable force that soothes and connects communities when they need it most.
Nov 19, 2024
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Audacy's Bold Move: What Going Private Means For The Future of Radio
The radio industry has always been dynamic, but when a major player like Audacy makes a seismic shift-especially one as significant as going private-the entire industry takes notice. Following the FCC's approval of its Chapter 11 bankruptcy ownership restructuring, Audacy is now embarking on a new chapter in its evolut...
Oct 23, 2024
Compare SoCast Reach Pro with Frequence for Radio Broadcasters
When choosing a digital advertising platform, it's essential to pick one that not only meets your current needs but also grows with you. Both SoCast Reach Pro and Frequence offer omni-channel campaign management, but SoCast goes further with support for more channels, better integrations for broadcasters, and a pricing...
Oct 22, 2024
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How Shuckbuddy's Meta Ads Campaign Achieved Exceptional CTR Results
In the ever-evolving landscape of digital marketing, achieving high Click-Through Rates (CTR) is often a key indicator of a campaign's success. This August, we at SoCast had the pleasure of running a Meta Ads campaign for our client Dakota Radio Group and their advertiser Shuckbuddy-a revolutionary tool designed to str...
Oct 17, 2024
Maximizing Impact: Ad Campaigns for Election Coverage
With political ad spending projected to reach unprecedented heights of $12 billion ahead of the 2024 U.S. presidential election, digital advertising providers are presented with unique opportunities and challenges. The landscape is rapidly evolving, with traditional and digital media strategies converging in innovative...
Oct 15, 2024
Emergency Weather Preparedness: SoCast's Tools & Tips For Radio Stations
As Hurricane Milton fast approaches Florida, SoCast wishes everyone well as they brace for impact. We understand that radio is crucial for engaging local communities during emergency weather events. Our hope is that by leveraging the tools and tips below, radio stations can fortify their connection with audiences by de...
Oct 07, 2024
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Boost Voter Engagement With Our Easy-To-Use U.S Election Widgets
In order to assist radio stations to best serve their listeners we offer a handful of U.S Election widgets powered by Vote.org that can easily be incorporated into your website and app.
Oct 07, 2024
We're Listening: New Stock Image Previews
Earlier this year, we launched an exciting new feature-the Stock Image Library System-designed to empower radio stations to access and download licensed stock images for use in blog posts, promotions, and more. Since the release, we've received incredible feedback from our users, and it's clear that this feature has be...
Sep 20, 2024
Stuck On A Sale? Get Instant Digital Help!
Empowering Radio Sales Teams with Digital Expertise We are excited to announce a new feature within SoCast Reach designed to elevate your digital sales game: the "Request Sales Call Assistance" button. This powerful tool is now available to all SoCast Reach Pro customers, integrated seamlessly into the propos...
Aug 27, 2024